Lake Michigan Gateway Implementation Strategy
Michigan City, Indiana
The City of Michigan City
Market and Feasibility Advisors
Selbert Perkins Design Collaborative
The Lake Michigan Gateway Implementation Strategy aligns the city’s abundant resources, enormous regional marketplace, and the passionate interests of key community stakeholders to accomplish the city’s ambitious goal: to become Indiana’s Great Lakefront Destination Community. The Strategy features a long-range lakefront vision and stresses step-by-step short term community actions that will communicate the brand, develop year-round attractions, simplify connections, create a memorable appearance, and sustain momentum.
In addition to urban planning and design, Hitchcock Design Group provided project leadership for a multi-disciplinary team that included experts in tourist attraction market analysis, branding and environmental graphics, transportation planning, and engineering.