Project Description
The Lake Michigan Gateway Implementation Strategy aligns the city’s abundant resources, enormous regional marketplace, and the passionate interests of key community stakeholders to accomplish the city’s ambitious goal: to become Indiana’s Great Lakefront Destination Community. The Strategy features a long-range lakefront vision and stresses step-by-step short-term community actions that will communicate the brand, develop year-round attractions, simplify connections, create a memorable appearance, and sustain momentum. In addition to urban planning and design, Hitchcock Design Group provided project leadership for a multi-disciplinary team that included experts in tourist attraction market analysis, branding and environmental graphics, transportation planning, and engineering.
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