The American Center District Master Plan

The HDG team was engaged by American Family Insurance to develop a master plan for underutilized parcels of land within The American Center. The end result was a new District Master Plan to position the property in a way that re-imagines the corporate office park into a walkable, dense business community focused on a highly-programmed green space that will become the focal point for the remainder of the campus.

In addition to the overall master plan, the design team created conceptual designs for the green space and has refined TAC’s tightly controlled design guidelines to reflect best practices in sustainability, landscape, architecture, and site planning. Even before the conclusion of the master planning process, developers and institutional partners have taken notice of the change, with proposals for new buildings around the Green and a new medical campus that will serve as the northern gateway into the District.

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Cee Cee Hodgson

“Their work comes with a level of empathy with the user to say ‘it’s more than plants. How can this be an uplifting space? How can this invigorate someone?’ That’s different. That’s unique.”

Cee Cee Hodgson
Lead Architect–C.C. Hodgson Architectural Group

Tim Brennan

“What keeps coming back to me is their willingness, their ability, and their responsiveness to help manage the situation at hand.”

Tim Brennan
Senior Associate/Retail Practice Area Leader, Gensler

Patrick Lyons

“They work in a very collaborative manner in discussions and presentations. They make sure you fully understand it. If there are any questions at all, they can help you with it.”

Patrick Lyons
Director of Construction-Advocate Healthcare

Ann Ziegelmaier

“Communication, creativity, meeting timeliness, meeting institutional expectations; we’re not an easy client. Hitchcock goes out of their way to work with us.”

Ann Ziegelmaier
Landscape Architect-Northwestern University

Jim Basala

“Hitchcock thinks beyond straight lines and 90-degree angles.”

Jim Basala
COO, Lake County Parks & Recreation Dept.

Mike DeRouin

“With Hitchcock, I felt like they really went above and beyond, and they’re extremely responsive. They take more of a leadership role, which is helpful, especially with a complicated project.”

Mike DeRouin
President, FitzGerald Associates

Jonathan Kubow

“Hitchcock goes out of their way to make sure they’re responsive, helpful, and doing things that aren’t necessarily their responsibility. They’re just all-around quality. Any project that I do going forward they will always, always be included in my RFP, whether it’s city or suburban.”

Jonathan Kubow
Development Manager, Lennar Multifamily Communities

Steve Gulden

“Some architects will just say ‘how dare you!’ but Hitchcock encourages changes. Relationships and creativity is what it boils down to—it’s why I like them the best and what sets them apart from others.”

Steve Gulden
Village Manager, Village of Romeoville

Doug Sampson

“They’ve earned our trust. They listen to us and come back with solutions that really meet our needs. They let you start to dream …”

Doug Sampson
University Architect/Director-Missouri State University

Craig Phillips

“One of Hitchcock’s strengths is the amount of work they put in when they’re getting to know a community. They show you they really understand the issues your community is considering. They’re very thorough in their approach. It’s clear they’ve done their homework.”

Craig Phillips
Town Manager, City of St. John